Following what Veganuary campaigners call COP26’s ‘failure to address animal agriculture’s contribution to climate crisis’ the organization has designed a series of new adverts urging the public to ‘take climate action into their own hands’ by signing up to the 2022 campaign.
With continued international expansion – India being the latest country to have joined the UK, US, Brazil, Chile, Argentina and Germany as campaign hubs – the annual pledge also has growing celebrity backing.
Last year actor and activist Joanna Lumley lent her support, making the following comments: “Veganuary’s mission is to make the world a kinder, safer, happier place for all, which makes their January campaign utterly irresistible. I’m in awe of every single person taking part for the climate, our rivers and oceans, forests and wild places, animals and people. You’re all angels.”
I’m in awe of every single person taking part for the climate, our rivers and oceans, forests and wild places, animals and people. You’re all angels
Lumley joins activist Jane Goodall, tennis player Venus Williams, businesswoman Deborah Meaden, naturalist Chris Packham and other international names in backing the cause.
Speaking after COP26, Toni Vernelli, head of communications at Veganuary, said ‘the key solution at everyone’s fingertips’ is their fork. “Although changing our diets is crucial to cutting greenhouse gas emissions, it can seem daunting. Signing up to Veganuary makes it much easier as our free pledge is full of helpful tips and advice, including a seven-day low carbon meal plan highlighting simple swaps that slash the carbon footprint of classic British dishes.”