Viridian adds Astaxanthin to VMS range

The latest launch from Viridian Nutrition is Astaxanthin sourced from freshwater microalgae (Haematococcus pluvialis) — one of the highest concentrations of natural astaxanthin available, says the brand.

The microalgae are cultivated with pristine water from the Himalayas and the vivid red colour of Astaxanthin is produced by the microalgae as a protective reaction to UV light.

“Viridian Astaxanthin has been developed following robust clinical research into the core ingredient in many areas of health,” explains the company’s technical director Aimee Benbow. “As with all new product development, this potent formulation has been created to ensure the ingredients are sourced sustainably, leaving a minimal ecological footprint.

“Viridian Astaxanthin is derived from the richest natural source of freshwater microalgae and grown using natural light in an ideal climate. There is no need for artificial lighting or cooling, so the process has a low environmental impact.”

The supplement is formulated in a base of marigold flower, naturally rich in the carotenoids lutein, zeaxanthin and meso-zeaxanthin.

Available in 30 capsules, the product is vegan and contains 100% active ingredients with no fillers or binders. It is also GMO- and palm oil-free.