Artisan food brand Chosan by Nature has launched a new line of natural jams made using baobab sourced from women farmer’s coops in Africa, supporting low-income communities and protecting the future of the baobab tree.
The vegan friendly, gluten-free baobab jams are made in small batches and come in four varieties designed to offer an ‘intense and zesty alternative to the traditional breakfast spread’.
- Baobab Jam with Ginger is a spicy, sweet gingery jam created to ‘set the taste buds tingling’. A great accompaniment for pastries and cakes, it has a lower sugar content than most jams and is made with fresh ginger
- Orange and Baobab Jam is a zesty, feisty spread formulated to be a mouth-watering alternative to a traditional marmalade. Also with a lower sugar content than most, it is packed with vitamin C-infused oranges.
- Banana and Baobab Jam is packed with fruit to give a sweet and distinctive spread ideal for the breakfast table or as an accompaniment to complement other sweet treats.
- Baobab Chocolate Spread is described as an indulgent jam made from baobab, cocoa powder and sweetened with organic raw cane sugar.
The jams are made using organic raw cane sugar and fresh bananas, oranges and ginger to enrich the jams naturally – no extracts or essences are used.
“During my childhood in The Gambia, I always loved the fresh food and drink my aunt would make us,” explains founder Eliza Jones. “She’d use a variety of local fruits and make them really simply, without any extracts, colouring’s or artificial flavourings. Inspired to share this experience with others, I decided to create my baobab jams using the same simple methods my aunt used. ‘Chosan’ means ‘cultural heritage’ in the Wolof language spoken in The Gambia. By using fruits and plants indigenous to Africa, I like to think my jams pay homage to this rich heritage.”
Jones also supports The National Association of Food Processors in The Gambia — a group of women food technologists who process and market local food crops and support other female food producers, sharing the materials and supplies.