H&B VMS packaging to get sustainability overhaul

Holland & Barrett (H&B) has outlined plans to reduce the size and weight of its own-brand plastic vitamin bottles as part of its commitment to creating a more sustainable business.

The retailer expects to save 200 tonnes of plastic each year by adopting the reduced bottle sizes, which will now only use plastic containing a minimum of 80% recycled material.

The current plastic wrapping on caps will be removed and the colour levels used with the PET bottles will be further reduced, enabling each container to be reused in more ways once it enters the recycling system.

Geraldine Waterton, head of brand management, H&B, comments: “We know sustainability is a really important topic for our customers, and we are continually looking at ways we can reduce our impact on the environment. Our own brand vitamin range is one of the biggest on the high street and is made up of over 714 products. We are introducing our new packaging over the next 12 months and in doing so will be saving over 200 tonnes of plastic, while also making sure our bottles are easily recycled at home.”

Hitting shelves this month, the rollout will begin with H&B’s immunity and vitamin D ranges.