Baby food brand Babease has launched its first integrated marketing campaign, enlisting the help of nutritional therapist, author and blogger Madeleine Shaw.
The long-term partnership will see Shaw involved in a number of marketing activities – including creating nutritional weaning recipes, hosting a series of events and working with Babease’s social media team as part of a wider digital campaign – to show parents that weaning needn’t be stressful and encourage them to be adventurous when it comes to the food they feed their babies.
“At Babease we’re on a mission to feed tiny minds, as well as bellies, with meals that take little ones on an adventure in flavour and texture, while also offering the best in nutrition,” explains brand founder Tom Redwood. “We’re super excited to have Madeleine on board to help us encourage parents to be bold and brave with food. As new parents ourselves, we know first-hand the challenges weaning can present and understand that time is a huge barrier when it comes to cooking for little ones. This is why ease is at the heart of everything we do at Babease and why we make food for babies, not baby food. Madeleine and I are really excited to work together in changing people’s perceptions of weaning and what weaning children can eat!”
Shaw adds: “Now that I’m a mum, I get a lot of questions from my audience surrounding children’s nutrition. It’s clear that many parents are crying out for more adventurous food ideas for their little ones, particularly when it comes to weaning, where every food is a first. A partnership with Babease felt 100% right for me as I admire what Tom and the team are doing to transform infant nutrition. I can’t wait to share some of the exciting recipes we’ve created.”