Clipper Teas new Make it Better marketing campaign, developed by creative agency Pablo, is encouraging consumers to switch to its award-winning ethical teas and ‘not settle’ when it comes to making a brew.
Through a range of visuals and adverts, Clipper is showing off its position as the winner of over 60 Great Taste Awards and ‘the number one organic and Fairtrade tea brand in the UK’.
With a reach of 12.1 million, the 360 integrated campaign spans print, social and digital, and incorporates brightly coloured ads with tag lines including: ‘Spot the award-winning tea’; ‘We’ve run out of acceptance speeches’; ‘Other tea brands must hate us’; and ‘This is getting embarrassing’.
“Clipper is one of the fastest growing tea brands in the category, now growing at 20% versus two years ago in a declining category (-2%),” says Bryan Martins, Clipper Teas marketing and category director at Ecotone UK. “We are looking to continue that momentum with our Make it Better campaign which spotlights our great tasting and ethical teas.
“At Clipper Teas, creating great tasting, responsibly made tea is at the heart of everything we do. That’s why we source our leaves from organic and Fairtrade tea estates, based in regions known to produce the finest leaves, and our expert blenders Dan & James take care in blending the leaves. We’re proud to be acknowledged for our great taste, but this year we want to invite even more consumers to ‘Make it Better’ by switching to a delicious Clipper cuppa.”
Clipper will also be running an influencer campaign on social, with more activity planned throughout 2022.