Clipper Teas has launched a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the ‘Queen of Greens’.
Currently producing over 15 green tea variants, the brand will distribute over 250,000 samples of its flagship Pure Green Tea throughout July. The campaign will feature a mixture of face-to-face hit squads, office-based sampling and free samples in ASOS mail deliveries.
The new campaign aims to champion the natural taste and health benefits of Clipper’s green tea range as well as the company’s ethical heritage. It builds on the brand’s quirky Truthful Green Tea Shop pop-up activation earlier this year, which took a humorous hidden camera approach to highlight the difference between Clipper’s green teas and those produced by many other manufacturers.
“Demand for green tea continues to boom, yet within this highly competitive marketplace we believe our green tea reigns supreme,” said Gill Green, marketing director at brand owner Wessanen UK. “This concerted sampling drive will allow us to directly reach potential customers who may not have experienced our great tasting tea before, and introduce them to our range of delicious, all natural flavours. It is also an opportunity to chat with consumers about the difference they can make to the lives of tea workers and their families, just by drinking a cup of Fairtrade tea from Clipper.”