Igennus introduces new MindCare brain nutrition

The new MindCare range from Igennus has been developed to address the issues of stress, mental performance, mood and cognitive decline.

Each product consists of a dual combination comprising a high potency omega-3 EPA and DHA capsule along with a targeted micronutrient capsule with synergistic vitamins, minerals and specialist actives designed to address each specific need.

The four-strong range comprises: MindCare Balance with magnesium, l-theanine and micronutrients to help the mind relax; MindCare Focus with acetyl-l-carnitine, l-theanine, taurine, caffeine and micronutrients to help with alertness; MindCare Lift with magnesium, 5-HTP, vitamin D3 and micronutrients to elevate mood; and MindCare Protect with N-acetyl l-cysteine, alpha-lipoic acid, resveratrol and micronutrients to help the mind stay sharp.

“MindCare offers a premium wellbeing solution for issues relating to the brain that affect a wide range of adults but whose needs haven’t been adequately catered for until now,” explains Mina Nazemi, marketing director for Igennus. “We believe passionately that there are many more people interested in health than the industry size currently reflects and we’re confident that MindCare will draw new consumers into the VMS category.”

Igennus is launching the products with a limited edition starter pack in an attractive shelf-ready display, offering 25% off trade rates and a free point-of-sale kit.

The company will be showcasing the range at Natural & Organic Products Europe on 19-20 April at ExCeL London on stand E60.