Kinetic used last week’s Biofach show in Nuremberg to launch its new Superfoods Division to the European trade.
Two of they key brands under the new division are Amazing Grass, the Kansas-based ‘green superfoods’ specialist and organic hemp, coconut and chia brand Nutiva.
Both brands were attracting plenty attention on the Kinetic stand at the show. Ayub Maksudov explained the appeal: “Amazing Grass has a great heritage as all the organic cereal grasses are grown on their own organic farm in Kansas. The Green Superfood range is really capturing consumers’ imagination because it packs such an intense nutritional punch and includes an amazingly broad spectrum of ingredients — greens, berries, fibre, EFA and probiotics.”
Each daily serving (£29.99 for 30 servings in the UK) contains between five and nine of the recommended 5—a-day fruit and veg and tastes good mixed with water or fruit juice. The Raw Reserve Variant packs an impressive 25 billion probiotic bacteria per serving is and processed at under 107 degrees F. The meal replacement version — Amazing Meal (£44.99 for 15 servings) — contains 10 grams of high quality vegetable protein making it perfect for people on the go who don’t want compromise on healthy eating.
“Nutiva’s ethos is based on its strapline ‘a healthy and sustainable world for all’, says Maksudov. “The brand offers the highest quality superfoods that are based on nutritional science, organic farming, green energy and ethical trade. They have some great products like the Organic Cold Pressed Hemp Oil, Coconut Manna and Chia Seed that are creating so much interest here.”
Picture: Chia leader — superfood specialist Nutiva gets an outing at Biofach