New Beet It lines aim to open up new customer base

James White Drinks is introducing two new variants to its Beet It beetroot drink line-up – Beet It with Passion and Beet It with Ginger.

Available in 750ml bottles, the new flavours aim to introduce a new customer base to the taste and health benefits of pure organic beetroot juice

“Beetroot is not everyone’s favourite taste! We reckon about 30% of the world loves beetroot, but at least 50% cannot bear it!” admits Lawrence Mallinson, owner of James White Drinks. “However, these blends will give those in the beetroot dislike camp a couple of really delicious alternative options to enjoy the benefits of the natural dietary nitrate without having to brave the distinctive taste of beetroot!” he explains.