New faces for Pravera

Natural health and beauty distributor Pravera Ltd has announced the signing of three new brands, plus a staff restructure to support the new business.

The company, which already imports several international names including personal care brands lavera, Primavera and MÁDARA, as well as household products from Alma Win, has added natural fragrance brand Florascent Perfumeurs, mineral make-up by Terre d’Oc, and feminine care brand Organ(y)c to its offering.

Pravera’s managing director Graeme Hume said: “We are delighted to introduce these high quality ranges to the UK, which compliment our existing lines perfectly.”

The company has announced that marketing manager Joanne Blaylock will add the role of general manager to her current remit; Rosie Georgeson has a change of title from marketing assistant to graphic designer, and new recruit Emma Thomson has joined as media and communications coordinator.