Rachel’s launches new TV ad campaign


Organic dairy brand Rachel’s has produced a new TV ad, its first for four years, which launched yesterday (4 July).

The company says that the light-hearted advert seeks to emulate the brand’s core values of bringing naturally luxurious organic dairy products to the foreground, while celebrating the name behind the brand.

“We’re thrilled to be back on TV supporting Rachel’s with a new television commercial and are confident that it will resonate with consumers,” commented Daniel Wheeler, Rachel’s marketing manager. “For those that aren’t familiar with Rachel’s, we wanted to introduce them to our incredible Organic Greek Style yogurts which are a result of Rachel and her strong ethos. For those already familiar with the brand, it is about reaffirming the importance we place on producing great tasting yogurts using organic produce, a key factor at point of purchase, so they know what makes our products so special. Having a reference to Rachel herself, the embodiment of the brand, really helps to communicate this. We are committed to supporting the brand over the short and long term and we hope people will enjoy it.”