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Solgar  has launched its innovative new Tasting Stations.

Independent health food stores can lease the stations for in-store demonstrations – adding what the company says is “a new dimension to the shopping experience and convenience for the retailer”.

The Tasting Stations are designed to help customers to sample new products using a neat, store-friendly display feature. Removing the need for tables and equipment, as well as stress for the retailer, the Tasting Stations allow dedicated staff to concentrate specifically on product sampling

The Tasting Stations will begin with a graphic to promote Solgar’s Omega Advanced Blend 2:1:1, which provides a complete Omega 3-6-9 profile in just one teaspoon a day.

Solgar says it is responding to a need to reassess in-store marketing strategies, as consumers become increasingly more discerning.

Comments Lesley Constable, Solgar sales & marketing manager: “We felt we had to come up with an effective solution to this age-old problem of in-store demos in health food stores. Solgar has a nice selection of liquid nutrients, and if consumers need to taste first before they buy, what better method to help influence a purchase. We can either send the Tasting Station to the store or we can have Solgar staff on hand to help them conduct the in-store.”

Eye-catching display material to support the initiative is available from the company.

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About the Author

Jim Manson

Editor-in-chief
Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson
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