How frightfully British

Yeo Valley has turned the windows of Whole Foods Market on High Street Kensington into a patriotic display of yogurt pots — and a reminder of its 100% British farming credentials.

The special window, which will be displayed until the end of April, has been created to raise awareness of the brand’s new packaging, which launched at the beginning of March.

The display also coincides with a range of special promotions in store. All fruited big pots will be on promotion in March along with the 3 x 500g Naturals and in April there will be a special promotion of 25% off all Yeo Valley products (excluding milk).

The display features the Somerset-based organic company’s Greek style Natural, strawberry wholemilk yogurt and its new Mild & Creamy variant of its best-selling Natural yogurt.