Start-up brand Doodles has partnered with vegan food distributor Bravura Foods for a new line of lightly sparkling soft drinks for kids in special ‘colour me can’ formats.
Made with real fruit, the three low-calorie and low-sugar Doodle varieties – Apple & Blueberry, Pineapple & Mandarin and Peach & Mango – have no refined sugars or preservatives. They come in innovative cans featuring fun characters and pictures that children can colour in, wipe and recolour with crayons or felt-tip pens.
“Our kids have always loved to drink sparkling water and they often put fruit in their drinks to make it into a more fun ‘kiddy’ cocktail, so we wanted to take this and make something more accessible and fun to the younger audience,” says Doodles co-founder Alisha Eason.
“All the current sparkling drinks out there for children are high in sugar with dubious ingredients, added plastic straws, etc. We just wanted to create a wholesome healthy drink in a fully recyclable can to allow them to have healthy drinks with an added twist of fun but at the same time also teaching them to look after the earth as the UKs fixation with single use plastic bottles seems to continue.”
Lisa Gawthorne, director at Bravura Foods, which is also the exclusive distributor of the drinks, comments: “I think it’s a winning concept – to combine a fun activity with healthy hydration and it really has been a stagnant sector dominated by high sugar fizzy drinks for such a long time.”