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Yeo Valley launches ‘fruit quest’ to find UK’s organic growers

Yeo Valley is launching a quest to locate more British organic fruit growers so it can use more home grown fruit in its products. The organic yoghurt and dairy brand has created a checklist for prospective fruit suppliers. ‘Must-haves’ include organic certification, great taste, a traceable supply chain and a least one tonne of fruit […]

September 1, 2015 Continue Reading

We’re not bitter anymore

Fruit and vegetables are increasingly having their tart and bitter flavours bred out of them as growers aim to please the ever-sweeter British palate. As a result, we are rapidly turning fruit and veg into junk food. That’s the warning from science journalist Marta Zaraska. Writing in New Scientist she explains that the compounds in […]

August 20, 2015 Continue Reading

Get refreshed with B.Fresh farm-pressed juices

Shropshire farmer Philip Maddocks has launched a new drinks brand B.Fresh which offers a range of cold-pressed pure vegetable and fruit juices, wherever possible using ingredients grown on the farm or sourced from other British farms. The fruit and veg are simply washed in spring water from the farm and then pressed to give smooth, […]

February 5, 2015 Continue Reading
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Water enhancer creates a Stur

New to the UK comes the all-natural US water enhancer Stur Drinks, developed to encourage more water consumption and aimed at women aged 22-55 who lead an active lifestyle. The 30-serving (50ml) pocket-sized product contains natural flavours extracted from real fruit and black tea. High in vitamin C, it contains 100% of the recommended daily […]

July 30, 2014 Continue Reading

Diversify plant foods to boost health benefits say Harvard researchers

Diversifying plant foods – adding in more wholegrains, nuts and pulses – could provide more health benefits than aiming for higher fruit and veg intake, say researchers at the Harvard School of Public Health. The researchers, who reviewed 16 large-scale studies on the effects on fruit and vegetables involving 833,000 people, found that health benefits […]

July 30, 2014 Continue Reading

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