A two-strong range of Biltong has been launched by snack brand EMBER aiming to fill a gap in the market for high protein snacks that deliver on both health and taste.
Launching with two variants – Original, a classic blend of spices and freshly chopped herbs; and Chilli, with a little extra kick – the air-dried snacks are gluten-free and low in calories. The snacks have no sugar and feature 100% grass-fed British and Irish beef.
Brothers, Harry and Jack Mayhew, created the brand after struggling to find a healthy but tasty, protein-rich snack to fuel their own Iron Man training. They wanted to create a brand that would not only meet the needs of consumers looking for a post-workout protein hit but also those looking for a tasty way to see off an afternoon energy slump.
“After struggling to find a genuinely tasty, satisfying but healthy snack for so long ourselves, we are excited to be bringing our brand new range of Biltong to the market this month,” says Harry. “With sales of jerky and biltong booming, the category is primed for a lifestyle brand that offers a premium quality product. With the launch of EMBER, our plan is to open up meat snacks to the ‘guilt-free snacking’ consumer.”
Priding themselves not only in the flavour and health credentials of the product, but also the sourcing, EMBER works with a number of key independent suppliers that share their passion for the highest animal welfare. The savoury strips of biltong are made from 100% British and Irish grass-fed beef and sourced from traditional farms.
The two flavours are available in individual 30g bags, multipacks and as part of a subscription.