Mass-market cosmetics brand Garnier is heralding a ‘new chapter’ of its development with the launch of a new certified organic range across Europe.
The French company’s UK business announced on social media this week that an 11-strong organic skincare range is now available nationally in the pharmacy and beauty chain Boots – with prices ranging from £7.99-£9.99.
The new Garnier Organic range is based around six organically sourced ingredients: lavandin, cornflower and thyme from France, argan from a women’s cooperative in Morocco, lemongrass from Sri Lanka and konjac root from the Asian Highlands.
Garnier says the range – which in the UK is certified by the Soil Association (SA) – was in development for over ten years and is also being rolled out in France and other key markets across Europe.
This new Garnier range is a hugely positive step in our campaign against greenwashing and our vision for certified organic to become the norm
Commenting on the launch, Georgia Barnes, beauty and wellbeing business development manager, SA Certification, says: “Following ten years of thorough product development, this new Garnier range is a hugely positive step in our campaign against greenwashing and our vision for certified organic to become the norm. If all producers, big and small, feel it is important to highlight the traceability of their ingredients, that really puts the organic certification process at centre stage. It shows how valuable the certified organic mark is while helping people to differentiate between claims and understand that they should look for the Soil Association COSMOS logos.”
The new launch will help Garnier take advantage of growing consumer demand for organic and ‘clean label’ cosmetics, and follows a pattern of launches and acquisitions by parent company L’Oréal.
News that an organic range for the cosmetics giant was coming was broken by Reuters towards the end of last year. Celine Brucker, head of L’Oréal’s consumer products division for France, told the global news service: “We saw that there was a gap between what was on offer and very strong demand among consumers for natural, organic products.”