The fashion giant H&M is named as the word’s biggest user of organic cotton in a new report by US-based non-profit Textile Exchange (formerly Organic Exchange).

H&M says that its increasing use of organic cotton – spearheaded by its Conscious Collections – formed part of the company’s strategy to only use more sustainable cotton by 2020.

“We plan to further increase our use of organic cotton in the future, beside making strong investments in ‘Better Cotton’ and gradually increasing our use of recycled cotton,” said Henrik Lampa, sustainability manager product at H&M.

“H&M’s ambitious programme continues to drive demand for organic cotton and other more sustainable fibres,” said LaRhea Pepper, from Textile Exchange.

Picture: Cover of H&M’s Conscious Actions report.

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About the Author

Jim Manson

Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson
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