Natural Beauty Retail Awards winners & industry hotlist announced

natural beauty top 25

Weleda MD Jayn Sterland tops this year’s ‘Who’s Who in Natural Beauty’ industry hotlist

The UK’s best natural beauty retailers have been announced today with the publication of the autumn edition of Natural Beauty News, published by Diversified Communications UK.

Waitrose, Debenhams, Holland & Barrett, LoveLula, Beauty Kitchen, and Amaranth have all been recognised with Natural Beauty Retail Awards, while Jayn Sterland, managing director of Weleda UK, landed the top spot in this year’s Who’s Who in Natural Beauty.

Voted for by the natural and organic beauty industry, the hotlist – also known as the ‘Who’s Who’ in natural beauty Top 25 – provides an essential snapshot of the leading personalities driving the newest trends and best products on the market.

Whilst this is the first time she’s been voted number one, Jayn Sterland has regularly appeared in the ‘Who’s Who’ top 25 since its launch in 2007.

She joined Weleda eight years ago and brought the original products she found in the Weleda archives, such as the iconic Skin Food, to the mass market. Appointed managing director of Weleda UK earlier this year, she has transformed Weleda into a truly customer-focused business and regularly speaks about the value of authentically natural and organic cosmetics.

“I am so thrilled to be voted number one in the natural beauty industry’s Top 25 – what an incredible honour!” says Jayn Sterland, MD of Weleda UK. “I am delighted for all my team; it is gratifying to know our voice for authentically natural products is being heard in a world where organic beauty is so often veiled in green-washing and dubious claims.

“In the year Weleda Skin Food celebrates its 90th birthday, it is encouraging that old is the new new! A true testament to lasting sustainability in a very transient beauty industry,” she says.

Last year’s winner Sonia White, managing director of Lovelula, was voted number two, closely followed by Luke and Kirstie Sherriff, co-founders of Pinks Boutique. Alexander and Kim Barani, founders of Kinetic Enterprises, were voted fourth, and Graeme Hume, owner of Pravera was fifth favourite overall.

The 2016 Who’s Who in natural beauty top 25 personalities (as voted for by the industry) are:

  1. Jayn Sterland – Weleda
  2. Sonia White – Lovelula
  3. Luke & Kirstie Sherrif – Pinks Boutique
  4. Kim & Alexander Barani – Kinetic Enterprises
  5. Graeme Hume – Pravera
  6. Ben Wigley – Big Green Smile
  7. Tabitha James Kraan – Tabitha James Kraan
  8. Sarah Brown – Pai Skincare
  9. Francesca Morgante – NATRUE
  10. Dr Cristina Llamas-Rey – Naturisimo
  11. Fiona Konarides – Beauty Shortlist
  12. Janey Lee Grace – broadcaster & journalist
  13. Catkin Wemyss-Bodmer – BRYT Skincare
  14. Noelle O’Connor – TanOrganic
  15. Imelda Burke – Content Beauty
  16. Kate Humble – Humble Beauty / broadcaster
  17. Amber Felce –
  18. Jo Chidley – Beauty Kitchen
  19. Dr Mariano Spiezia – Inlight Organic Skincare
  20. Michell Thew – Cruelty Free International
  21. Lauren Bartley – Soil Association
  22. Rebecca Goodyear –
  23. Sarah Stacey – author and editor
  24. Lorraine Dallmeier – Formula Botanica
  25. Sascha Layne – Freshious Life & Beauty

The Natural Beauty Retail Awards 2016

Highlighting the valuable contributions and support of retailers to the vibrant natural and organic beauty market, the Natural Beauty Retail Awards celebrate the industry’s dedication and innovations in offering their customers a great retail experience, at the same time as promoting natural and organic beauty for all.

“The standard of excellence within the natural beauty industry has never been higher,” comments Julia Zaltzman, editor of Natural Beauty News. “With product innovations, customer care and consumer awareness all at the forefront of this pioneering sector, we are proud to be able to highlight those who are truly trailblazing within their categories.”

The Natural Beauty Retail Awards 2016 winners are:

  • Best Supermarket – Waitrose
  • Best Chain Store – Holland & Barrett
  • Best Department Store – Debenhams
  • Best Online Retailer – Lovelula
  • Best Branded Store – Beauty Kitchen
  • Best Independent Retailer – Amaranth

“Our customers love natural beauty products so we’re really happy to win this award for a second year running,” says Jo Skelton, Waitrose beauty buying manager. “We’ve been working hard to make natural beauty more accessible, so it’s brilliant this has been recognised. The award is a fantastic vote of confidence in the quality and choice we offer our customers. We remain dedicated to leading the industry in this area and enhancing our range, and we’ve been given a great boost of encouragement by winning this award.”