Designed to bridge the gap between ‘healthy and functional’ and ‘tasty and on-the-go’ drinks, Apple Cider Vinegar Juices is the latest line from the Lost Coast Food Co.
The range of drinks is designed to provide all the benefits of apple cider vinegar (ACV) with all the taste of a refreshing sparkling fruit juice by blending ACV with pure fruit juices, sparkling water, botanicals and a dash of agave nectar.
The drinks are available in three flavours: Mango, Turmeric & Ginger; Blueberry, Elderberry & Lemon; and Strawberry, Hibiscus & Rose. Low in sugar, they come in at under 50 calories per 330ml bottle.
The Apple Cider Vinegar Juices are 100% natural, free from artificial flavours, additives and gluten, suitable for vegans and packaged in fully recyclable glass bottles.
“We looked at the drinks category and to us it was clearly split in two,” comments Thomas Spillane, MD, Lost Coast Food Co. “On one side there were tasty on-the-go options and on the other functional healthy drinks. The former have tried to become healthier with lower sugar varieties, but haven’t really added anything extra to become functional. The latter, such as kombucha drinks, have focused very heavily on health benefits but at the detriment of taste and feel. We wanted to create a range of drinks that bridged this gap and brought the category together. A healthy, tasty, on-the-go drink, and we feel we’ve achieved just that.”
The launch is being supported with an extensive PR and sampling campaign.