Designed to bridge the gap between ‘healthy and functional’ and ‘tasty and on-the-go’ drinks, Apple Cider Vinegar Juices is the latest line from the Lost Coast Food Co.
Herbal teas and infusions brand Heath & Heather has unveiled phase two of its new multi-channel campaign, Me to the Power of Tea.
When anti-mosquito brand incognito started to run a series of adverts for its Insect Repellent Spray to run on London buses this summer, it didn’t let an error in the branding become a problem. When the ads ran, the mosquito was missing from the label of the bottle, as incognito MD, Howard Carter explains: “We’re […]
Pulsin has teamed up with Sony Pictures Animation for the upcoming family movie Hotel Transylvania 3: A Monster Vacation, to be released on 27 July.
Functional health and fitness brand CherryActive has announced a rebrand, with new-look packaging, a new product pipeline and a fresh name: Active Edge.
Three single-ingredient teas have been launched by Natur Boutique in a bid to introduce new flavours from across Asia.
British start-up PureChimp has launched a retail offer of three matcha powders aimed at entry-level consumers.
Natural baby and children’s food brand the Goodness Gracious Food Company has introduced three new products at the same time as unveiling a redesign.
Maple water brand DRINKmaple has launched a social media and PR campaign to bring the benefits of maple water to the attention of the UK public.
Irish health food company Chia Bia has become the first European business to secure Novel Food Act approval for Chia Oil capsules. The supplement offers a sustainable and vegan alternative to omega-3 fish oils is produced by cold-pressing chia seeds and encasing in a vegan-friendly capsule, and boasts a neutral flavour and aftertaste. “We’re delighted […]
This month sees the launch of what the company is calling a ground-breaking flavoured water brand – Nuva –which aims to revolutionize the soft drinks category. Free from sugar, sweeteners, calories and preservatives, the product combines naturally-sourced flavours and extracts with high quality spring water from the Loire Valley. The three-strong range comprises: Cucumber & […]
Viridian Nutrition has launched its biggest ever PR campaign and will use it as a platform to promote, and encourage shoppers to find and use, local specialist independent health stores. Incorporating the exclusive URL www.findahealthstore.co.uk, which takes visitors directly to the company’s online Stockist Locator, the campaign rolls out during March and will run on […]
Gourmet Spirulina, the first spirulina food range, has launched in the UK in a bid to take spirulina from dietary supplement to tasty superfood. The new range of convenient foods consists of Crunchies, Nibs and Petals which are rich in vitamins, iron and antioxidants, and have a high phycocyanin rate of between 18% and 25%. […]
Greenfrog Botanic is introducing the first two products from its new premium natural bodycare range onto the UK market on 1 March. Said to be the first products of their type to be made and launched in the UK, the Greenfrog Organic Handwash and Bodywash are formulated based on organic soapberries which originate from the […]
Natural and organic brand lavera has replaced its entire make-up range with 109 brand new products. Ranging from complexion products such as tinted moisturising creams and liquid foundations to lipsticks, eyeshadows and eyeliner pencils, the collection includes innovative products like Butterfly Effect Mascara and Lip & Cheek Tint. “Lavera has succeeded in delivering an affordable, […]
Vitamin brand told not to repeat COVID-19 claims
May 27, 2020 Jim Manson
Vitamin brand Revival Shots has had social media ads banned by the Advertising Standards Authority for making ‘misleading’ COVID-19 claims.
Lockdown sparks appetite for health and wellness content, says YouGov
Magazine app Readly’s new Wellness Barometer reports a shift in public reading habits during the coronavirus crisis, with health and wellness centre stage.
Income often higher on organic farms says SA report
A Soil Association report reveals that although business output is similar on organic and non-organic farms, net farm income is often higher on organic.
Viridian champions health stores with radio campaign
Viridian Nutrition has launched a new campaign to boost awareness of health food stores as ‘a community resource and hub for preventative care’.
April 28, 2020 Jane Wolfe
A problem for Brits at the best of times, sleep issues are being exacerbated due to the pandemic, leaving many feeling exhausted, reports Jane Wolfe.
Ever wondered how to make ice cream so smooth even the toughest connoisseur would be fooled? Yorica is here to explain (some of) its secrets to success.
Operation Healthy Lockdown
As health stores find themselves on the frontline of a national effort to keep the UK nourished, Jim Manson reports on Operation Healthy Lockdown.
After the gold rush
CBD is the fastest growing category the natural products sector has ever known. But a new phase is being ushered in, Jim Manson reports.
Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]
How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]
Tooth powder as a powerful ally for your dental health
My Oradent tooth powder is neither a drug nor a medicine. Suitable for all consumers and also for vegans and vegetarians. Why in powder form? Studies have shown that tooth powder can be more effective at removing plaque than toothpaste. Plus, My Oradent does not contain fluoride, is non-toxic and is also safe for children. […]
Setting Industry standards for Golden quality CBD Products
Over the past few years Hemp and its CBD-rich extracts have made a stunning entrance to the nutraceutical business. More and more people are now commenting on the wonderful health benefits of supplementing their diet with natural phytocannabinoids and new CBD oil brands pop-up regularly as a result.