Two of the best-known names in nutritional products, The Natural Health Practice Ltd (NHP) and Patrick Holford, have joined forces.
“NHP, together with our brand ambassador Dr Marilyn Glenville PhD, and Patrick Holford all share a science-based approach to nutrition as effective and ethical medicine, so it’s a great fit for NHP to take over the sales and operations of Patrick’s business and present a higher profile for both organisations,” says Kriss Glenville, CEO of NHP.
“Marilyn has 35 years’ clinic experience in the nutritional approach to women’s health and is the author of 15 internationally best-selling books on women’s health that have been translated into 21 languages across the world. Patrick Holford is the founder of the Institute for Optimum Nutrition and author of 38 internationally best-selling books, translated into in 31 languages. NHP now represent the values and formulations of the two foremost natural health pioneers and practitioners in the UK today – we are truly a formidable nutrition force!
“Between them they have 53 books and 54 cutting edge nutritional supplements to tackle almost every condition from female health to mental health issues.”
NHP says the immediate focus is to ensure a “seamless transition” for all Holford B2B accounts regarding stock ordering and fulfilment, and it is working with key accounts to ensure this happens.
“In terms of growth and opportunity for the Holford brand, as well as having a strong sales strategy for the UK market, NHP has recently conducted a massive sales drive for international business and is now represented through high profile distribution partners in Europe, the UAE and the United States,” says Glenville.
Commenting on the new partnership, Patrick Holford said: “I believe a lot of the groundwork about what nutrition actually works has been done. Now we have the opportunity to get the education and products more available nationally and internationally and I am delighted to combine resources with such a synergistic team to make this possible,” says Holford.
Marilyn Glenville said: “Patrick and I have both been very focused on supplement quality and efficacy for many years and the idea of working alongside each other can only work to strengthen our passion for education and empowering the consumer of how optimise their health naturally’’.
“Patrick and I have both been very focused on supplement quality and efficacy for many years and the idea of working alongside each other can only work to strengthen our passion for education and empowering the consumer of how optimise their health naturally’’
Peter Harney of Natural Medicine Company in Ireland, who distributes their products welcomes the merger: “These are two of the top brands in Ireland with tremendous respect among the Irish simply because their approaches do reliably deliver results. It is going to be a dynamic partnership.”
Both Marilyn Glenville and Patrick Holford will be on the Natural Health Practice stand no D63 at Natural & Organic Products Europe (2-3 April, ExCel, London).
Main Picture: NHP brand ambassador Dr Marilyn Glenville PhD and Patrick Holford