Fairtrade tea brand Clipper has launched an on-pack promotion across its range of organic teas.
To incentivise purchases of the brand’s Fairtrade Everyday Tea, Organic Everyday Tea and Pure Green Tea, the ‘With love from Clipper’ initiative offers customers the chance to own a series of special tea-related products.
The limited edition tea caddies and tea towels feature colourful designs linked to Clipper’s distinctive packaging and an online competition also provides a chance to win the whole set.
The tea towels are inserted into selected promotional packs in stores and the caddies are also free and are available in selected stores.
Gill Green, marketing director at Wessanen UK, which owns the Clipper brand, comments: “We know how important it is to keep tea in tip-top condition; that’s why we have designed this limited edition range of caddies and tea towels to reward and delight fans of our brand.”