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NEW Nature's Way Alive! Soft Jell Multi-Vitamin Range

It’s Alive! – top US supplements brand aims to breathe new life into to VMS category with soft jells launch

Schwabe Nature’s Way is aiming to breathe new life into the VMS category by adding an innovative range of premium soft jells to its popular Alive! portfolio. Founded in 1968, Nature’s Way produces a wide range of quality food supplements in the US worth around $1 billion a year, including Alive! which is one of […]

November 10, 2015 Continue Reading
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