Harissa Humous low res

News in Brief

Of The Earth Superfoods has won its very first award after its Freeze Dried Acerolla Cherry power was voted Best Health Care product in the Natural & Organic Business Awards 2015. The Little Smoked Food Company has launched its Moorish Smokey-ish Original Humous and Moorish Devil-ish Chilli Harissa Humous in 35g snack pot sizes complete […]

May 14, 2015 Continue Reading
Giant 10th anniversary box low res

HayMax supersizes

HayMax has launched a giant new display box for its organic allergen barrier balm to celebrate the tenth anniversary of the brand. The box has been designed by 11-year-old schoolgirl Sky who won a competition last summer at the Allergy Show that aimed to get children and adults to engage with the brand and raise […]

May 13, 2015 Continue Reading

News in Brief

Fruit Heroes has arrived in the UK from Denmark where 36 million of the fruit bars are consumed each year. With no added preservatives or sugar, the range comprises: Apple & Raspberry, Banana, Strawberry and Blackcurrant. HayMax is one of ten SMEs which has won a coveted place on The Guardian’s trade mission to Atlanta […]

February 26, 2015 Continue Reading
HayMax Award

HayMax gets set to celebrate 10th anniversary

Award-winning allergen barrier balm HayMax is getting ready to mark its tenth anniversary with a celebratory ad campaign and POS material along with a new brand ambassador. “I want our 10th anniversary celebrations to go with a bang!” says founder Max Wiseberg. “We’re going to be revealing a new brand ambassador, plus blogs from industry […]

February 9, 2015 Continue Reading

Year-round uses boosts HayMax sales

Year-round uses for leading natural allergy product HayMax has helped the brand achieve record sales in 2013. Founder, Max Wiseberg, says the brand has seen steady sales growth since its launch in 2005. HayMax now offers four varieties, as well as a triple tin, which is available exclusively to independent retailers. Wiseberg believes that the […]

December 10, 2013 Continue Reading
Hatymax poster

HayMax shows there’s an easier way to trap the pollen

HayMax, the organic pollen barrier balm for hayfever sufferers, has launched a new marketing campaign entitled ‘An Easier Way to Trap the Pollen’. Using the same strapline it features eye-catching humorous images of people trying to catch pollen in butterfly nets. The images are being used in national trade and consumer press adverts and also […]

May 13, 2013 Continue Reading

New study proves Dr Chris correct on allergen blocker

TV doctor, Dr Chris Steele MBE, says he always knew that the HayMax barrier balm would be able to trap house dust and cat allergens. Now, new research from the National Pollen and Aerobiology Research Unit (NPARU) has shown that his first instincts were right. HayMax was developed by hayfever sufferer Max Wiseberg for his […]

August 28, 2012 Continue Reading