Finnebrogue Artisan has extended its Naked brand with what it says is Britain’s first plant-based range to be high in fibre, a source of protein, allergen-free and one of your five-a-day.
Designed to target flexitarians, the initial four-strong line comprises Naked “made without the moo” burgers, meatballs and mince, and “made without the oink” sausages produced using white and oyster mushrooms.
The company’s Naked brand is known for its nitrite-free bacon and this is the first time it has entered the plant-based category.
“We believe in producing gorgeous food which is good for you and for the planet,” explains Finnebrogue chairman Denis Lynn. “That’s why we made bacon without nitrites or any other nasties – and why we decided to look at what was wrong with veggie food to see how we could make it the best it could be, without being bound the way that it’s always been done.
“After a lot of hard work, we have now created a delicious plant-based range that is packed with flavour and succulence and provides the no-compromise alternative to meat that so many millions of flexitarians have been crying out for … We believe they are a game changer for flexitarians nationwide.”