Lavera has launched its reformulated haircare range to provide mild cleansing and deep conditioning organic solutions designed to suit all hair types – from colour-treated and damaged to fine or oily.
The new Lavera formulas contain mild surfactants derived from sugar and amino acids, so are safe for all the family. The light lather makes it easy to massage into the scalp, says the brand, and the natural fragrance leaves a lasting freshness. One of the key ingredients in the range is quinoa which contains amino acids and proteins to help nourish hair and make it easy to manage.
Freshness & Balance Shampoo is for hair prone to oiliness and designed to regulate oil production in the scalp while protecting hair from dehydration. The lightweight formula comprises quinoa and matcha, both rich in antioxidants and vitamins to help purify the scalp and restore natural balance.
Basis Sensitiv Moisturising Shampoo and Conditioner are for dry, brittle hair types and gently cleanse hair and restore shine. The inclusion of aloe vera helps soothe and alleviate scalp irritation and restores hydration, while quinoa intensely moisturizes.
Volume & Strength Shampoo and Conditioner are formulated with protein-rich bamboo and quinoa to help boost volume, promoting growth and strengthening without weighing the hair down or leaving it flat; while Gloss & Shine Shampoo and Conditioner have quinoa and avocado extract which is rich in fatty acids to penetrate deep into the hair, giving it long-lasting shine.
Radiant Colour & Care Shampoo and Conditioner are designed to bring hair back to life. This silicone-free formula contains quinoa to nourish, restore and revitalize while pomegranate, rich in vitamin C and high in antioxidants, helps protect coloured hair from fading.
The line also includes Repair & Care Shampoo and Conditioner with antioxidant- and vitamin E-rich grapeseed oil; Expert Repair & Deep Care Shampoo and Conditioner formulated with macadamia oil, rich in omega-3 and omega-6; and Family Shampoo – a combination of natural and organic apple and quinoa make this shampoo suitable for the entire family on a daily basis as it is extremely gentle on the scalp.
The reformulated Lavera hair care range is now certified organic and natural by Ecocert Cosmos Organic and registered vegan with the Vegan Society.