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Supplement specialist BioCare has announced a new influencer partnership with health and food blogger Madeleine Shaw in a bid to attract a younger audience to the brand.

The partnership will initially cover six months during which time BioCare will work with Shaw to produce bespoke content across a number of channels. The content will focus on lifestyle themes such as health, diet, fitness and beauty, and include a number of social posts across Madeleine’s Instagram and YouTube accounts as well as in both her own and BioCare’s newsletter.

BioCare head of marketing Kelly Smith adds: “We were really drawn to Madeleine Shaw’s balanced and realistic approach as a nutritional therapist. She has a highly engaged following and is a great fit for BioCare as we have a shared philosophy – to always search for a greater understanding of health and share this knowledge to help people stay healthy.”

“I was really pleased when BioCare approached me as I’ve been a fan of its supplements for a long time,” says Shaw. “I’m excited to work with the company on a long-term basis as together we can help everyone to make simple and nutritious health decisions.”

 

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Jane Wolfe

Deputy Editor
Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

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