‘Honest beauty’ from zk’in

Debuting in the UK today (8 September) – the first day of Organic Beauty Week – is zk’in, an Australian-born organic skincare brand aiming to address rising consumer expectations of what effective skincare should deliver.

The 12 COSMOS-certified products cover every skin concern and life stage and feature a unique 100% natural preservative system – a synergistic blend of bitter orange, radish root, vitamin E, essential oil isolates, basil extract – which earned the company an R&D grant from the Australian Government for contributing new knowledge to Australian science.

Zk’in is designed to prove that certified organic ingredients and scientific skincare need not be mutually exclusive.

Brand founder and CEO, Grace Culhaci, who says she wanted to develop a range that negated the need for needles, toxins and synthetics but is also results-based, explains: “Consumers have become disillusioned by over-exaggerated claims and imagery, whilst also becoming more ingredient-savvy. Many conscious consumers are looking for purity, but not at the sacrifice of performance and efficacy.”

The range incorporates individual products for different skin types including cleansers, moisturizers, hydrating mists, toner and rebalancing lotion, as well as treatments such as Clarifying Exfoliator, Line Smoothing Serum and Brightening & Hydrating Masque. The skincare formulations use certified organic actives including brown seaweed extract (Maritech Reverse), cotton thistle extract (Gatuline Skin Repair BVio), EPS seamat, quillaja bark and paracress extract (Gatuline Expression).

“The central tenet of zk’in is ‘honest beauty’,” explains Culhaci, “For us this means a zero tolerance policy to unnatural ingredients, unsustainable business practices, animal cruelty, and unrealistic Photoshopping.”