Bio-Kult goes underground

Probiotics specialist Bio-Kult launched its first-ever London underground advertising campaign today.

The attention-grabbing ambient ads target commuters that want to build up their immune systems ready for the cold and flu season.

“In the run-up to the winter season consumers are more aware on how important it is to help build up their immune systems,” says Lizzie Hardy – head of marketing for Bio-Kult

“The London underground is the perfect area to advertise in, as commuters are conscious they need to try to stay healthy, yet the pace of London life can often leave them stressed out and their immune system depleted.

“A good multi-strain probiotic such as Bio-Kult can be beneficial in helping your body defend itself against pathogenic (bad bacteria) by topping up the good bacteria in your gut.”