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Bio-Kult launches infant health campaign

Bio-Kult has launched a campaign to raise awareness of how probiotics and vitamin D can boost immunity from the very earliest stage of a baby’s life. The From Birth and Beyond initiative features the character of infant health expert Lenny the Lamb and incorporates educational marketing material for independent retailers including posters, shelf edgers and […]

May 13, 2015 Continue Reading

Protexin gets the thumbs up from staff

Probiotics International Ltd (Protexin), which manufactures the probiotic ranges Bio-Kult and Lepicol, has been voted as a ‘Best Company’ to work for in 2015 by Best Companies. “To once again be awarded with an accreditation confirming we are a great company to work for is evidence of how our employee’s value being part of a […]

February 2, 2015 Continue Reading

Use of term ‘probiotics’ amounts to health claim, ASA tells advertiser

Probiotics International Ltd, owner of the Bio-Kult brand, has been told by the Advertising Standards Authority that it must not in future use the term ‘probiotics’ in its adverting. The ASA ruling comes after a complainant challenged whether instances on the Bio-Kult website where products were described as containing “probiotic bacteria”,  “probiotic strains” or a […]

February 27, 2014 Continue Reading
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