Late last month the B Corporation certification initiative – already being successfully implemented in the US, South America, Canada and Australia – officially launched in Europe, with Ecover establishing itself as a founding member.
The introduction of B Corp certification aims to drive an upsurge in greener, socially responsible and impact-driven brands, inspiring people to use business as a force for good.
B Corp certification demands rigorous standards of social and environmental performance, transparency and accountability and is said to be a much-welcomed standard with consumers increasingly demanding not only that products are good, but also companies themselves.
Tom Domen, innovation manager for Ecover, commented on the move: “We are delighted Ecover is a founding B Corporation in Europe as we believe businesses should go further and be restorative to society, the environment and our economy. For over 35 years we have been a pioneer in green cleaning, sustainably producing products that improve the livelihoods of people and enhance our environment.
“Our B Corp rating gives us a great benchmark for continuous improvement and it’s important to us that the rating and our progress is available for all to see. As a B Corp we will continue in our mission to engage and inspire our peers, competitors and ourselves to do better, and help revolutionize the way modern day businesses do business”.
“We are proud to welcome Ecover in the B Corp community,” says Marcello Palazzi from B Corp Europe. “Together with the other B Corps, Ecover is building the economy of the future”.