Shropshire farmer Philip Maddocks has launched a new drinks brand B.Fresh which offers a range of cold-pressed pure vegetable and fruit juices, wherever possible using ingredients grown on the farm or sourced from other British farms.
The fruit and veg are simply washed in spring water from the farm and then pressed to give smooth, pulp-free juice.
The eight-strong range includes: #leanandgreen, with celery, cucumber, romaine, spinach, kale, ginger and lemon; #greenwarrior which uses apple, cucumber, spinach, kale, lime and ginger; #rockthebeets with beetroot, apple, spinach and lemon; and #carrotkick, combining carrot, apple and orange. The other varieties are #hydration green, #easybeet; #theorangeone and #sweetgreens.
The brand came about as a result of a freak storm which battered Maddocks’ spinach crop, making it unacceptable for his supermarket customers. So he invested in a cold press and HPP unit, making him the only British grower-producer in the UK to install his own facility.
Maddocks comments: “As a farmer I am passionate about British vegetables and fruit, including them in their purest form into your diet and the importance of provenance. B. Fresh juices are simply the closest thing to a raw juice with the advantage of shelf life.