Little Butterfly emerges

This month (22 September) sees the launch, both in store and online, of new British organic skincare brand for babies, Little Butterfly.

The initial range comprises five products formulated using organic essential oils: Dew Drops at Dawn body lotion with cucumber seed oil, cocoa butter and oat kernel extract; Bubbles in the Breeze top to toe wash to cleanse, nurture and protect; calming and softening Soft as Moonlight nappy change cream; Floating on Clouds bedtime bath milk to relax and nourish; and Fall into Dreams mother & baby massage oil, combining peach kernel, rosehip and argan oil with calendula.

The brand was developed by Gudrun Wurm after she couldn’t find what she was seeking on the market: luxury organic products that would both care for her child’s skin and look great in the nursery.

Wurm comments: “Developing Little Butterfly has been a labour of love, with every formulation meticulously crafted and every ingredient having to justify its place. I share the sky -high standards that parents have for their little ones and feel they deserve a range that combines organic purity with design deliciousness. Bringing a touch of magic to the nursery routine, while nurturing precious skin.”

For more details, visit http://www.littlebutterflyorganic.com/.