New natural fruit drink launches

JUNA, a new South American-inspired range of natural fruit nectar drinks, is now available to independent retailers.

The Euro-Colombian start-up behind the brand believes JUNA will appeal to cosmopolitan, health-conscious and adventurous UK consumers.

“JUNA is about going for the new, the exciting, the exotic – satisfying the human need for variety and discovery,’ says JUNA co-founder Christian Kaufholz.

“We want to break away from the same old tones of apple, orange or banana, which form the basis of close to all fruit drinks which dominate the shelves today. JUNA offers UK consumers something totally new.”

For each bottle sold 5p will go towards the JUNA Project, designed to strengthen fruit grower associations in remote areas of Colombia.