Provamel is set to roll out a raft of new products and recipe upgrades to its range of soya alternatives to yogurt this autumn, including a 100% organic, plain variant with zero sugar – the first of its kind to launch in the UK.

Available in 500g, 4x125g and 750ml ‘breakfast’ formats, the zero-sugar addition will be joined by a plain, lightly sweetened soya alternative to yogurt – made with organic agave syrup – as a response to consumer demand for a choice between zero-sugar and sweetened options.

Gemma Ayres, National Accounts Manager at Provamel UK said: “We’ve spent the last two years working to make the launch of this new plain variant possible. With a delicious taste that’s completely free from sugar – plus all of the goodness of organic soya beans – this is a genuine first for the health trade.

“At the same time, we’ve taken on board consumer feedback and launched a sweetened version – made with a touch of organic agave syrup – to ensure the range appeals to those with more of a sweet tooth. What’s more, both products are organically grown, sustainably produced and ethically sourced, and taste great on their own, with cereal or in recipes.”


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About the Author

Jim Manson

Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson
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