Tyrrells Potato Crisps Ltd has announced its purchase of Yarra Valley Snack Foods, an Australian company producing premium natural, organic and gluten-free snacks.
The crisp brand entered the Australian market in 2014, and the country is now Tyrrell’s second largest international market after France. This acquisition, said to be a natural progression for the company, aims to accelerate the international growth of the brand and provide a base to develop further opportunities throughout Asia.
“This acquisition demonstrates that we are serious about international expansion for the Tyrrells brand,” said David Milner, Tyrrells CEO. “Our hand-cooked crisps have been extremely well received in Australia, where consumers value well-made food with provenance. From working with family farms through to sourcing the best tasting, natural ingredients, we’re delighted to be expanding in a market famous for it’s food manufacturing credentials”.
Andrew Blain, Yarra Valley Snack Foods’ MD added: “The alignment between Tyrrells Potato Crisps and Yarra Valley Snack Foods is positive news for the food manufacturing industry in Australia. Moreover, it represents a strong vote of confidence in the innovative work already being done by Yarra Valley Snack Foods. We are extremely excited by the opportunities that lie ahead and look forward to working with the team at Tyrrells.”