Eco-friendly cleaning products company Delphis Eco has launched its Heroes Campaign which sees a new set of Hero stories go on pack along with eye-catching adverts at Holborn Central Line and Welwyn Garden City.

“We are super-proud to be launching our Heroes Campaign which is going mainstream – this is the first time we have gone into underground billboard advertising,” explains CEO and Founder, Mark Jankovich. “With such symbiosis between Delphis’ B2B and B2C ranges, the Hero Campaign is designed to champion Delphis’ commercial partners, the real heroes behind Delphis Eco.

“Indeed, it’s their hard work, commitment to sustainability and trust in Delphis’ products that places them as leaders in sustainability. The campaign also draws attention to the importance of using sustainable, non-toxic cleaning products and highlights how using eco-friendly cleaning products is a simple, yet effective solution people can adopt to become more sustainable.”

The inaugural Delphis Hero is Michelle Thomas, new openings manager at hometel brand room2, who Jankovich says, ‘embodies the spirit of sustainability, leading the charge towards a greener future.’

the Hero Campaign is designed to champion Delphis’ commercial partners, the real heroes behind Delphis Eco

“Sustainability has become much more of a focus for me personally, and for the business,” says Thomas. “It’s really important to have an eco-friendly cleaning product to make sure the facilities that we provide for our guests are safe. We want to make sure our team members are using products that are safe to use – a product that is good for people and the planet and gets the job done.”

Jankovich adds: “Working with industry professionals, such as Michelle, who have first-hand experience of using our products can reassure retail customers of our credibility who are naturally sceptical about the effectiveness of eco-friendly cleaning products and most likely, their green credentials too.

“If our professional partners love our products and trust our environmental accreditations, we are confident these products can be just as effective and loved in people’s homes.”

The campaign will be running for a year, with new ‘Heroes’ introduced regularly.