Snack brand Manomasa and created what it says is the UK’s first avocado oil-cooked tortilla chip.
The new, limited edition, Feta & Pomegranate Vinaigrette variety is available until November.
The new ‘Latin-spirited’ flavour launched is designed to appeal to premium snack shoppers who are looking for interesting new flavours with a ‘better for you’ element, says the company.
“Manomasa’s mission is to create seriously scoopable premium snack solutions with unique flavour combinations made using real ingredients that 100% deliver on taste,” comments Manomasa director Charlotte Simpson. “Our innovative, new limited edition Feta & Pomegranate Vinaigrette kicks a mighty punch in terms of taste, at the same time as offering shoppers in the snack aisle an extra reason to purchase, thanks to it being the first tortilla chip to be cooked in avocado oil.
All Manomasa tortilla chips are gluten-free and suitable for vegetarians.
The launch is being supported with targeted consumer sampling, an online competition and social media activity.