Nurture Brands acquires The Primal Pantry

Nuture Brands
Nuture Brands

Nurture Brands – which owns Rebel Kitchen, EMILY and Ape – has added natural snack brand The Primal Pantry to its plant-based food and drink portfolio after purchasing it this month for an undisclosed sum.

“The Primal Pantry is a natural fit for Nurture Brands, sharing a common desire to make genuinely delicious, high quality plant-based snacks” says Nurture Brands founder Ben Arbib. “The Primal Pantry becomes our first purchase of 2020 and demonstrates our intent to be a key player in plant-based consumer goods in the UK and beyond.”

The Primal Pantry was founded in 2013 by qualified nutritionist Suzie Walker to encourage people to make better snacking choices by producing natural paleo snack and protein bars using simple wholefood ingredients.

Commenting on the purchase, Walker, who will join Nurture Brands to assist in the transition and integration of the business, says: “Joining forces with Nurture Brands will not only help the brand reach more people and accelerate growth, but will allow the brand to remain true to our founding principles of good, honest, simple food.”

Adam Draper, Nurture Brands MD, adds: “We look forward to building on the excellent foundations laid by Suzie and her team as we strive to create a world-class portfolio of plant-based brands that delight consumers. Looking ahead, Nurture Brands intends to keep driving organic growth from its core brands, but we have the capacity and agility to make additional acquisitions if brands and companies align with our thesis”.

Nurture Brands is a member of 1% For The Planet and its entire portfolio is certified Carbon Neutral.