Organ(y)c has entered into a partnership with the Nottingham Wildcats basketball club and its professional Women’s British Basketball League (WBBL) academy programme.

In addition to being promoted within the Nottingham Wildcats Arena and on the club’s kit, the natural and organic feminine hygiene brand will provide one year’s free supply of its pads and tampons to the student athletes on its academy programme.

The initiative also aims to promote education around the menstrual cycle, natural feminine hygiene and period poverty after the Nottingham Wildcats noticed a lot of the young girls on its programme saw periods as a negative. The club wanted to encourage more open dialogue about periods, including their effect on performance, the safest and most eco friendly products to use, and why it’s important for males to be part of the conversation.

“We are really happy to be working with Organ(y)c at the Nottingham Academy Wildcats,” says club director Siobhán Prior. “My goal is that we have a programme where the menstrual cycle isn’t seen as a negative, a problem to work around or as a thing we can’t talk about. I’d love for our male staff and players to feel comfortable learning and discussing about periods and how they affect the female mind and body.”

Adds Graeme Hume, MD of Organ(y)c distributor Pravera: “With the increased conversation about sustainability, period poverty and female empowerment, we think now is the perfect time to partner with the Nottingham Wildcats WBBL and their Academy Programme. We want to dissolve any remaining stigma surrounding periods and encourage further discussion on sustainable and natural feminine hygiene options.”