The Organic Trade Board (OTB) and Tesco are partnering on an #OrganicUnboxed giveaway during Organic September.
Tesco and OTB have collaborated to send a selection of customers a surprise #OrganicUnboxed ingredients box created to inspire consumers to cook with organic more often. As part of the campaign, approximately 7,500 online grocery customers will receive a box of organic products with a bespoke recipe card and information on the benefits of organic. The campaign will be backed up on social media, with customers encouraged to share pictures of their final creation and show how they have “Unboxed” organic.
Popular food blogger, The Petite Chef, has created a simple, family recipe using the ingredients. This will feature on social media channels and included in the #OrganicUnboxed hamper to further inspire and engage consumers.
Catherine Fookes, campaign manager at the Organic Trade Board said, “We are delighted to be working with Tesco this Organic September to share the benefits of organic, and our #OrganicUnboxed Campaign, with a bigger audience. Our campaign has grown awareness of organic which now stands at 40% with sales continuing to rise it’s great to see a major retailer investing in organic.”
Tina Moore, Brand Manager at Tesco said, “We have a superb range of organic products at Tesco, so wanted to encourage our customers to try everything we have to offer. Tesco is proud to support organic this September and think the unboxed campaign provides a great way to inspire customers to cook organic, and support some truly great producers.”
The #OrganicUnboxed campaign was launched earlier this year by nutritional health coach and author Madeleine Shaw, celebrity chef Tom Aikens and top food blogger Helen Graves who created a range of organic recipes and supporting video content. The wider campaign also features recipe inspiration, tips, consumer PR, blog posts and social media content.