Natural soft drink brand Zeo has relaunched and announced a year-long partnership with Caroline Flack (pictured), who will be the face of its new Zeo No Added Sugar range during 2017.

At the end of April, Flack opened a pop-up Zeo Dry Bar at Old Street Station, which will run until 2 June.

zeoThe new Zeo range has been recrafted in response to demand for a more refreshing, lightly sparkling fruit drink with no added sugar, says the brand. Comprising four flavours – Orange & Mango, Cloudy Lemon, Peach & Grapefruit and Cranberry & Raspberry – it is available in 330ml cans and 750ml bottles.

The drinks are blended from naturally sourced ingredients, 75% sparkling spring water, fruit juice and botanicals, and contain on average only 10-12 calories per 100ml.

“Our single-minded aim has always been to offer a positive choice for consumers looking for a healthier, natural and no added sugar alternative to conventional soft drinks. We’ve invested heavily in this exciting relaunch and are confident that the demand from today’s more health-conscious consumers is only going to grow,” says new head of marketing John Mulvey.

Mulvey joined Zeo along with Tom Robinson, who is the new head of sales. Both formerly worked at Cawston Press.

The brand has also unveiled a redesign curated by award-winning illustrator Si Scott, who comments: “Working on the Zeo brand was a great fit for me as it’s very in keeping with my fluid style of illustration. I’m excited to be a part of the Zeo evolution, as a brand that is really ahead of the curve.”

The relaunch of Zeo will be supported by an integrated marketing campaign complete with above the line and sponsorship at major wellness events.

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Jane Wolfe

Deputy Editor
Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

Articles by Jane Wolfe
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