Devon-based Luscombe Drinks has created a new range of organic Sparkling Fruit Waters in response, it says, to increasing consumer demand for no added sugar products.
The first three flavours to launch are Passion Fruit, Sour Cherry and Raspberry – all available in 27cl glass bottles.
“For the first time, sales of bottled water have exceeded sales of cola. This has been driven by the trend towards healthier low-calorie drinks with reduced sugar content, and the success of premium sparkling waters,” says brand chairman and founder Gabriel David.
“As a premium soft drinks producer with a reputation for crafting delicious tasting drinks from natural organic fruit, we have been working on an introductory range of Sparkling Fruit Waters. However, unlike many of the fruit waters currently on the market, the Luscombe range have a high fruit content to ensure the real taste of the fruit comes through – not just a hint.
“The concept is actually quite simple. We’ve taken soft Devon spring water and added carbonation and lots of rich organic fruit. As with all our drinks, they don’t contain any fruit concentrates or artificial flavourings.”
With minimal processing, the drinks are produced with gently carbonated soft Devon spring water and organic, responsibly sourced fruit. There are no artificial flavours, additives, sweeteners or preservatives and the drinks are low in natural sugar content and calories (less than 15Kcal/100ml).