About the Author
Beauty industry expert
Helen Yeardsley is a communications expert with over 20 years’ PR and marketing experience in health, beauty and wellbeing. She works as an independent consultant and has advised many of the industry’s best loved natural and organic brands. Previously a director of Pegasus, she founded the Healthy Beauty team and spent 14 years building the business into the +130 strong award-winning agency it is today. Yeardsley is regularly invited to contribute thought leadership on topics ranging from trend analysis and brand narrative, to sustainability and the impact of our changing digital landscape.
Online Profiles:| http://www.yconsultancy.co.uk
As we shake off the excesses of the festive season and bring our focus to another year in this constantly evolving (but sometimes fickle) industry, I am reminded of the sheer pace of change, and the increasing shift of natural and organic values into mainstream consciousness.
Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]
AQUA Carpatica, the only naturally nitrate-free & lowest sodium water
AQUA Carpatica, a premium quality natural mineral water, dedicated to the most demanding health conscious people, babies and expectant mothers, organic food lovers and active lifestylers. AQUA Carpatica is nature’s most perfect mineral water, naturally Nitrate-free and the lowest Sodium level of any bottled natural mineral water on earth; the first of its kind in […]
Setting Industry standards for Golden quality CBD Products
Over the past few years Hemp and its CBD-rich extracts have made a stunning entrance to the nutraceutical business. More and more people are now commenting on the wonderful health benefits of supplementing their diet with natural phytocannabinoids and new CBD oil brands pop-up regularly as a result.
As Europe braces itself for a winter flu outbreak, protect yourself with Sambucol and the power of black elderberry.
Experts across Europe have warned the EU to brace itself for a bad flu season this winter. A new vaccine has been produced which is effective in fighting H3N2, the flu strain likely to hit the region this year; however, the vaccine is generally available for free to over 65s, pregnant women, those with an […]