About the Author
Beauty industry expert
Helen Yeardsley is a communications expert with over 20 years’ PR and marketing experience in health, beauty and wellbeing. She works as an independent consultant and has advised many of the industry’s best loved natural and organic brands. Previously a director of Pegasus, she founded the Healthy Beauty team and spent 14 years building the business into the +130 strong award-winning agency it is today. Yeardsley is regularly invited to contribute thought leadership on topics ranging from trend analysis and brand narrative, to sustainability and the impact of our changing digital landscape.
Online Profiles:| http://www.yconsultancy.co.uk
As we shake off the excesses of the festive season and bring our focus to another year in this constantly evolving (but sometimes fickle) industry, I am reminded of the sheer pace of change, and the increasing shift of natural and organic values into mainstream consciousness.
AQUA Carpatica, the only naturally nitrate-free & lowest sodium water
AQUA Carpatica, a premium quality natural mineral water, dedicated to the most demanding health conscious people, babies and expectant mothers, organic food lovers and active lifestylers. AQUA Carpatica is nature’s most perfect mineral water, naturally Nitrate-free and the lowest Sodium level of any bottled natural mineral water on earth; the first of its kind in […]
Leading the discussion around sustainability in retail
The Sustainability in Retail Forum is the new conference designed to help senior executives within leading retailers from across the Nordic region meet the ever-evolving challenges around sustainability. Taking place 13 November 2019, at MalmöMässan, Sweden, the event is co-located with the award-winning trade exhibitions Nordic Organic Food Fair and Eco Life Scandinavia. Facing the […]
How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]
As Europe braces itself for a winter flu outbreak, protect yourself with Sambucol and the power of black elderberry.
Experts across Europe have warned the EU to brace itself for a bad flu season this winter. A new vaccine has been produced which is effective in fighting H3N2, the flu strain likely to hit the region this year; however, the vaccine is generally available for free to over 65s, pregnant women, those with an […]