About the Author

Helen Yeardsley

Beauty industry expert
Helen Yeardsley is a communications expert with over 20 years’ PR and marketing experience in health, beauty and wellbeing. She works as an independent consultant and has advised many of the industry’s best loved natural and organic brands. Previously a director of Pegasus, she founded the Healthy Beauty team and spent 14 years building the business into the +130 strong award-winning agency it is today. Yeardsley is regularly invited to contribute thought leadership on topics ranging from trend analysis and brand narrative, to sustainability and the impact of our changing digital landscape.

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Helen Yeardsley

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