About the Author
Business Coach and Speaker
John Silvestro started his career in the 1980s as a health foods retail consultant. Since then he has become an acclaimed business coach and speaker, having worked with consumer-focused companies in Britain, the USA, Canada and South Africa.
You have four different types of customer and it is vitally important to understand the differences. In my seminars across the UK and abroad I repeatedly stress this key business principle using an animal analogy. The four types of customer are butterflies, loyal hounds, ‘dumb asses’ and blind bats.
Some business disciplines are relevant only to specific industries; many others, however, transcend different sectors. There is a key manufacturing discipline, known as capacity management, which is as important in retail planning as it is in factory management.
Natural and organic cosmetics standards body NATRUE is participating in an innovative new sustainability project, which will transform consumer waste into packaging for new organic products. NATRUE is a partner in the EU-funded URBIOFIN project ‘Horizon 2020’, which runs from 1 June 2017 for four years. Announcing NATRUE’s role in the project, Klara Ahlers, NATRUE president […]
Almost 200 products from more than 100 brands have made the shortlist of the sixth annual FreeFrom Skincare Awards. The awards acknowledge and reward cosmetics ‘free from’ many of the ingredients which some consumers need, or want, to avoid. Five brands lead the way with four shortlisted products each – AA Skincare, Bloomtown Botanicals, Feisc, Gaia and Neantog (The Irish Nettle Company). The […]
May 22, 2017 News
Kinetic has secured a prestigious advertising space for organic skincare brand Antipodes at this year’s Cannes Film Festival. The ad is being displayed on one of the main billboards, a spot normally reserved for French fashion elites such as Dior, Guerlain and official sponsor beauty giant L’Oreal. Antipodes is the first natural or organic brand […]
Salisbury NHS Foundation Trust has created its own bodycare brand – My Trusty – that is free from parabens, Sodium Lauryl Sulphate (SLS), preservatives or artificial perfumes. In the first commercial venture of its kind in the NHS, the brand is being sold in independent natural products stores and hospital shops, as well as being stocked in […]
Sales of certified organic and natural beauty products increased by 13% in 2016 to £61.2 million, according to the Soil Association’s (SA) Organic Beauty and Wellbeing Market Report. The number of SA certified beauty brands is also growing, increasing 22% to 268 licensees since 2016. This is the SA’s first separate report on the organic […]
Sales revenue, margin, profit, customers per day, average sales value etcetera are all standard metrics in identifying how well your business is doing. There are however metric aspects which businesses can get completely wrong resulting in poor decisions.
As John Lewis Partnership and Marks and Spencer Christmas sales figures are announced I am reminded of how even large retailers can misinterpret the concept of value. JLP department store Christmas period sales were 5% up whilst M&S report a 5.8% sales decline in general merchandise. There are many factors for this comparative variance, however […]
As Europe braces itself for a winter flu outbreak, protect yourself with Sambucol and the power of black elderberry.
Experts across Europe have warned the EU to brace itself for a bad flu season this winter. A new vaccine has been produced which is effective in fighting H3N2, the flu strain likely to hit the region this year; however, the vaccine is generally available for free to over 65s, pregnant women, those with an […]
How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]
Leading the discussion around sustainability in retail
The Sustainability in Retail Forum is the new conference designed to help senior executives within leading retailers from across the Nordic region meet the ever-evolving challenges around sustainability. Taking place 13 November 2019, at MalmöMässan, Sweden, the event is co-located with the award-winning trade exhibitions Nordic Organic Food Fair and Eco Life Scandinavia. Facing the […]
Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]