Supplements brand BioCare becomes the second brand to partner with nutritional therapist and blogger Madeleine Shaw in two months.
Shaw, who also teaches yoga and is known for her healthy food plans and cookery books, teamed up with baby food brand Babease in October to work on the label’s long-term integrated marketing campaign. Now, Shaw is partnering with the supplements specialist in the latter part of 2018, and throughout 2019, to ‘continue their vision of plating a key role in shaping a healthier society’.
The partnership will initially span six months, during which time BioCare will work closely with the influencer to produce ‘bespoke content across channels’, focusing on general health, diet, fitness, beauty and other healthy lifestyle themes.
It is expected that Shaw’s own Instagram and YouTube accounts will feature the collaborative content, while each party will also include it in their respective newsletters, to widen the reach.
We were really drawn to Madeleine Shaw’s balanced and realistic approach as a nutritional therapist
Shaw says she welcomed the invitation: “I was really pleased when BioCare approached me as I’ve been a fan of their supplements for a long time. I’m excited to work with the company on a long-term basis as together we can help everyone to make simple and nutritious health decisions.”
Kelly Smith, head of marketing at BioCare, says, “We were really drawn to Madeleine Shaw’s balanced and realistic approach as a nutritional therapist. She has a highly engaged following and is a great fit for BioCare as we have a shared philosophy: to always search for a greater understanding of health, and share this knowledge to help people stay healthy.”