Bruton-based organic Cheddar producer Godminster has unveiled its new brand identity inspired by the ‘landscapes and legends of Wessex’.

The rebrand, which follows fresh investment in the business, features a new logo, product names and packaging developed with brand consultancy Big Fish to create an identity which brings Godminster’s story and heritage to life.

Inviting consumers to ‘Savour the spirit of Somerset’, each cheese has been reimagined around ancient Wessex myths and stories.

The range now features the original organic vintage cheddar, renamed Bruton Beauty, in the classic burgundy wax, while Oak-Smoked Cheyney’s Fortune, Red Chilli Devil’s Dance and Black Truffle Howling Hound all wrapped in black wax.

our refreshed brand identity communicates the spirit of Somerset in a whole new way

The brand’s crackers, chutneys and gift sets have also seen a reinvention of Godminster’s ‘landmark’ packaging, featuring well-known Somerset monuments and it has also introduced a new belly band to its 200g round and heart-shaped cheeses to communicate its brand messaging to consumers, even when stacked on higher shelves within the cheese fixture.

“We’re delighted to be bringing our legendary truckles to life with a new look that has been designed to be the talk of the cheeseboard, wherever it may appear,” says Jessica Kimber-Holloway, Godminster commercial and operations director. “Emphasizing our intimate relationship with the countryside around us, our refreshed brand identity communicates the spirit of Somerset in a whole new way, while staying true to our core values and the heritage of the business, so it feels like the perfect vehicle to take Godminster forward for years to come. This launch heralds the beginning of a very exciting new chapter for Godminster and we’re looking forward to bringing retailers and consumers along with us on our journey.”