Manufacturer of Efamol and Wassen products, Wassen International, has rebranded its range and introduced new products, bringing its total portfolio to 11.
Efamol and Wassen rebrand, add new formulas
October 23, 2019 Continue Reading
rebrand
Raw Halo rebrands, adds flavours and formats
Ethical chocolate brand Raw Halo has revealed a vibrant new look which incorporates 100% recyclable, plastic-free packaging, along with fresh new flavours.
August 21, 2019 Continue Reading
Australian Bush Flower Essences reveals rebrand
Australian Bush Flower Essences has created new-look packaging as part of its wider growth strategy to appeal to new audiences and encourage consumers to try flower remedies.
April 3, 2019 Continue Reading
Just Wholefoods celebrates 30th birthday with rebrand
Just Wholefoods is celebrating its 30th anniversary by rebranding its entire 19-strong product portfolio.
March 21, 2019 Continue Reading
Rachel’s sees major rebrand
Welsh organic dairy brand Rachel’s Organic has refreshed its brand, unveiling a new packaging design across its full range of yogurts and rice puddings.
February 14, 2019 Continue Reading
Epicure stirs up world-inspired pestos
Epicure has introduced a five-strong range of innovative pestos into the food retail space.
September 25, 2018 Continue Reading
Keeping the Faith
Vegan beauty brand Faith in Nature has revamped its brand identity and packaging for the first time in its 44-year history in a bid to reaffirm its natural credentials.
August 1, 2018 Continue Reading
A Real Handful of a snack
‘Unruly’ snack brand Real Handful has unveiled two new flavours plus a fresh pack design and new formulations across its line of innovative trail mixes.
May 24, 2018 Continue Reading
Bioglan Superfoods revamps
Bioglan Superfoods has revealed a new look and announced the reformulation of its flagship Supergreens blend as well as the launch of a new Superberries blend.
May 17, 2018 Continue Reading
WOW, what a makeover!
Functional drinks company WOW has unveiled a brand refresh, including a new pack design, across its range.
May 15, 2018 Continue Reading
Natural Nutrients invests in brand redesign
County Durham-based clean nutrition brand Natural Nutrients has been given a fresh new look.
March 21, 2018 Continue Reading
MOMA reveals smoothie rebrand
MOMA Foods has unveiled new branding for its ambient oat-based drinks, along with a new name: Breakfast Smoothie.
August 23, 2017 Continue Reading
Ugly Drinks reveals fresh look and new flavours
Natural drinks brand Ugly Drinks has added three new flavours to its range of fruit-flavoured sparkling water and unveiled a rebrand.
August 14, 2017 Continue Reading
Fresh look for The Food Doctor
Healthy snacking brand The Food Doctor has revealed a brand new look as part of the company’s biggest ever revamp.
June 2, 2017 Continue Reading
A Little Bit Food Co adds a little bit more to new-look range
Little Bit Food Company has rebranded its packaging and added ambient dips as well as new pasta sauces to its all-natural range, which uses fresh herbs.
May 22, 2017 Continue Reading
Pulsin undergoes major rebrand for tenth anniversary
Natural snack and protein powder brand Pulsin is celebrating its tenth birthday by unveiling a striking new look following a major rebrand investment.
March 22, 2017 Continue Reading
Union refreshes craft coffee range
Union Hand-Roasted Coffee has relaunched its range of artisan craft coffees following a total rebrand. The redesigned packaging has moved away from the purple foil packs to a premium, handcrafted look in brown paper bags with copper accents, designed to reflect the quality of the coffee inside. The new packs communicate more information on the […]
October 30, 2015 Continue Reading
Firefly lights up drinks range
Firefly Revitalising Juice Drinks has relaunched with a refreshed pack design, an on-the-go range and improved recipes. The new packaging features brighter colours, botanical drawings and a brand new Firefly logo. A botanical stamp has also been put on the bottle lids to emphasize the fact that the drinks are ‘boosted with botanical blends’. The […]
July 16, 2015 Continue Reading
Revital opens Putney store
In a move that furthers its expansion and rebranding strategy, Revital Ltd has opened a new store in Putney – the first of its stores to open carrying its fresh new look. The shop opened on 28 March with a soft launch which saw suppliers handing out samples to passers by on Putney High Street […]
April 7, 2015 Continue Reading
King Rice Bran Oil rebrands as study shows health benefits
King Rice Bran Oil has recently had a significant overhauls of its branding and packaging following consumer feedback. The brand, owned by Thai Edible, has created bespoke European packaging which it hopes better reflects the expectations of the market outside Asia. The company says that the clean, crisp feel of the new packaging aims to […]
March 16, 2015 Continue Reading
News
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A new take on the January blues
‘Shades of Aqua’ has been highlighted as the key food and beverage colour trend for 2020, with vivid blues and greens expected to drive innovation.
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Veganuary to launch ‘milestone’ TV ad
As part of The Big Give, non-profit Veganuary has launched a Crowdfunding effort to get its first TV ad on air, aiming to raise £40,000 in one week.
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Hastings’ Co-op expands refills into second store
Trinity Wholefoods, which marked its 35th birthday this year, has opened a refill store to encourage customers to ‘reduce, reuse, recycle, refill, rethink’.
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Experts warn of high protein diet risks
Popular high protein diets have been shown to help people lose weight but could be putting long-term followers at risk of kidney damage, experts warn.
Features
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Pick of the products 2019
One thing’s for sure when reflecting on this year’s products: our industry never fails to deliver on innovation. With the word ‘sustainability’ on everyone’s lips, our sector was pioneering its ‘better for you and the planet’ products long before the phrase hit the mainstream. As the world plays catch-up, here’s a review of the trendsetting […]
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Gut vibrations
With irritable bowel syndrome affecting approximately 12 million people in the UK, Jane Wolfe finds out how diet and lifestyle changes can significantly help sufferers, and investigates the low-FODMAP solution (more…)
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Living life on the veg
Plates of lifeless veg and soggy ‘fishless fingers’ are a thing of the past. Rosie Greenaway orders the vegan catch of the day, explores today’s sophisticated veggie market, and discovers just how much the nation’s love of animal products is costing the planet (more…)
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The whole package
Want the truth about sustainable packaging? It’s complicated – but consumers and brands are both committed to change, says Matt Chittock
NaturalProducts Sponsored
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The Health Store Open Day is back!
The Health Store’s ever popular Open Day makes a welcome return on Sunday 8th September. Paul Rideout, Sales & Marketing Manager at the Health Store, explains “The Open Day is back by popular demand! This will be our 8th Open Day since we launched the event back in 2009 and it is more popular than […]
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How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]
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Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]
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Setting Industry standards for Golden quality CBD Products
Over the past few years Hemp and its CBD-rich extracts have made a stunning entrance to the nutraceutical business. More and more people are now commenting on the wonderful health benefits of supplementing their diet with natural phytocannabinoids and new CBD oil brands pop-up regularly as a result.
