MOMA Foods has unveiled new branding for its ambient oat-based drinks, along with a new name: Breakfast Smoothie.
Natural drinks brand Ugly Drinks has added three new flavours to its range of fruit-flavoured sparkling water and unveiled a rebrand.
Healthy snacking brand The Food Doctor has revealed a brand new look as part of the company’s biggest ever revamp.
Little Bit Food Company has rebranded its packaging and added ambient dips as well as new pasta sauces to its all-natural range, which uses fresh herbs.
Natural snack and protein powder brand Pulsin is celebrating its tenth birthday by unveiling a striking new look following a major rebrand investment.
Union Hand-Roasted Coffee has relaunched its range of artisan craft coffees following a total rebrand. The redesigned packaging has moved away from the purple foil packs to a premium, handcrafted look in brown paper bags with copper accents, designed to reflect the quality of the coffee inside. The new packs communicate more information on the […]
Firefly Revitalising Juice Drinks has relaunched with a refreshed pack design, an on-the-go range and improved recipes. The new packaging features brighter colours, botanical drawings and a brand new Firefly logo. A botanical stamp has also been put on the bottle lids to emphasize the fact that the drinks are ‘boosted with botanical blends’. The […]
In a move that furthers its expansion and rebranding strategy, Revital Ltd has opened a new store in Putney – the first of its stores to open carrying its fresh new look. The shop opened on 28 March with a soft launch which saw suppliers handing out samples to passers by on Putney High Street […]
King Rice Bran Oil has recently had a significant overhauls of its branding and packaging following consumer feedback. The brand, owned by Thai Edible, has created bespoke European packaging which it hopes better reflects the expectations of the market outside Asia. The company says that the clean, crisp feel of the new packaging aims to […]
The Essential brand is set to unveil its new ‘Pure As Heaven’ communications campaign for 2015 at Natural & Organic Products Europe in April. The move is designed to further develop the company’s successful rebranding effort in 2014. “Last year we launched our ‘Going Against The Grain’ theme which reflected our strong belief in doing […]
Millies independent health and beauty store in Leeds city centre recently celebrated its sixth birthday with an event which also served to show off the store’s new look. The one-day celebration included a vegan cooking demonstration by food blogger Little Miss Meat-Free, who as champion of PETA’s Great Vegan Bake Off 2014 also shared her […]
Independent health store chain Revital has opened a new London store and completely overhauled its brand identity. “We’ve been expanding – over the last three years we’ve opened five or six new stores – and we’re continuing that trend,” explains Rahil Vora, director. “We’ve seen a growth in the industry and a growth in demand.” […]
The London Tea Company has rebranded with vivid packaging to reflect the vibrant image which London projects and has added innovative new flavours to its range. The brand is also now fully Fairtrade-certified across all its blends and formats, covering enveloped tea bags, biodegradable pyramid bags and loose leaf teas. “The London Tea Company has […]
In its first major redesign since 2004, Pukka herbs has been rebranded and given a fresh new look by The Space Creative. The launch follows a year-long project which has seen the Bath-based agency redesign the entire Pukka brand and product portfolio covering teas, herbal remedies and food. The main aim of the overhaul was […]
Susie Fairgrieve has been appointed to handle PR for the International Natural & Organic Cosmetics Association NATRUE, which aims to protect and promote natural and organic cosmetics worldwide. Two more products from the Raw Chocolate Company have been awarded the Great Taste logo: its Pitch Dark and Mint Chocolate bars will now both carry the […]
Danish healthcare brand Vitona has arrived in the UK, marking the occasion with a launch party held at Soho House in London on 3 June. The company, which produces organic functional foods and food state supplements, recently rebranded for the UK market and has reformulated two of its best-selling products: Oil of Life Beauty and […]
The Raw Chocolate Company is rebranding its 22g raw chocolate bars with organic and Fairtrade logos and livery. The company’s Kristopher McGowan explains that the aim of the rebrand is to focus more clearly on the products’ organic and Fairtrade credentials and to include EU languages for the company’s main markets outside the UK. It […]
Natural food pioneer Kallo is aiming to ‘reinvent the rice cake’ with a rebrand that launches this autumn. Developed by London-based agency Big Fish, the new packaging will feature hand-drawn illustrations inspired by Scandinavian folk art. Each pack will also have its own poem telling a story relating to the flavour and the artwork on […]
Juiceburst rebrands, reformulates, extends range
January 16, 2018 Jane Wolfe
Soft drinks brand Juiceburst has reformulated and rebranded across its entire portfolio, as well as creating two new additions to its core range.
OTB receives £1.73m in funding
The Organic Trade Board (OTB) is to receive a loan from Triodos Bank, Europe’s leading sustainable bank, to help grow organic sales in the UK in 2018 and beyond.
Forest Whole Foods named Best New Business
Online organic retailer Forest Whole Foods has been awarded Best New Business in the New Forest Business Partnership’s Brilliance in Business Awards.
Gove charms audience at the Oxford Real Farming Conference
Michael Gove became the first Defra minister to address the rebel Real Farming Conference in Oxford, usually a prerogative of the established Oxford Farming Conference.
November 21, 2017 Jane Wolfe
With mounting research emphasizing the crucial part the microbiome plays in preventing and fighting disease, Jane Wolfe takes a look at the best ways to optimize gut health (more…)
Food of the gods
Regularly consuming a little of what you love could have long-term health benefits – even where chocolate is concerned, discovers Rosie Greenaway (more…)
A significant rise in job insecurity since the UK’s decision to leave the EU means people are loath to take time off work – and with an increase in colds and flu, this is leading to higher demand for OTC remedies. Jane Wolfe reports (more…)
Let’s do lunch!
Sharna Waid has been taking a look at how natural products retailers and brands are maximizing the crucial two-hour lunchtime selling period (more…)
Natural beauty made in Cyprus
Sharna Waid has been finding out how passionate producers in Cyprus are using the fruits of the land to create natural beautifying cosmetics. According to the ancient myth, Aphrodite – the goddess of love and beauty, pleasure and procreation – was born out of the waves off the coast of Cyprus. Aside from attracting three […]
As Europe braces itself for a winter flu outbreak, protect yourself with Sambucol and the power of black elderberry.
Experts across Europe have warned the EU to brace itself for a bad flu season this winter. A new vaccine has been produced which is effective in fighting H3N2, the flu strain likely to hit the region this year; however, the vaccine is generally available for free to over 65s, pregnant women, those with an […]